Your CRM Is Your ATM!

Your CRM is an ATM – Are you making the deposits and reaping the withdrawls?

What if there was a way in which you could cut all or most of your advertising dollars (or redirect them to more important dealership areas) and STILL sell more cars than what is generated from the advertisements?

GREAT NEWS! There IS a way you can do this.

Now, I’m not going to suggest you cut all of those advertising dollars just yet, because the process to make these sales takes proper staffing, processes, and consistency. If any one of these points is missed, you will not be successful, and it takes some time to line everything up and have it running smoothly. The good news about the advertising you are spending as you prepare – it gives you a few more prospects to add to your new process.

What is this miraculous process? It’s called WORKING YOUR CRM.

Yes, that’s right. Every dealership has a CRM. It costs several THOUSAND dollars per month. Salespeople are told they SHOULD be adding prospect information into it, and your Internet leads are most likely delivered to the CRM system you have in place, but is EVERYONE in your dealership using this valuable tool?

YOUR CRM IS AN ATM — but only when everyone uses it and uses it correctly.

Ever hear the saying “Monkey See, Monkey Do”? Not to compare salespeople to monkeys, but the truth is no matter how many times your management tells the salespeople to use the CRM, if the management, themselves, are not adding notes to prospect and customer files, the salespeople will not be using your CRM.

Your CRM is a wealth of information, and when used properly, can sell cars and provide the statistics your dealership needs to sell MORE cars!

If you are not selling enough cars, look inward to your CRM.

If you are not sure how to USE your CRM, use the Contact tab at www.dealerqb.com to reach out and we will be more than happy to assist!

Dani aka The Dealer Quarterback

Dani Zandel got her start in the auto dealership world on a rainy day in January, 1998. The rest is history, which includes jumping head first into running Internet Departments before CRMs became popular (using Yahoo! Mail)...before Internet Departments existed... before Internet leads arrived from any source other than the vehicle manufacture! Dang! This bio just aged Dani way too much! Since those early days, Dani has sold vehicles, trained in the F&I office, and excelled at Internet Lead Handling, while exploring other low-cost, high ROI opportunities to sell cars to the community. Some of Dani's accomplishments include Certificates of Completion for the F&I and Internet programs at College of Automotive Management, as well as the Human Resources program at Loyola Marymount University (extension). She has rank advanced as a representative of Send Out Cards, and believes every salesperson and every car dealership should consider the benefits of showing gratitude to car buying prospects and customers. Dani has had the joy and pleasure of working with great dealerships -- most recently training the BDC team at a prominent Los Angeles Cadillac dealership, and previously implementing a BDC from non-existence to operational success for a Toyota dealership, and before that, a Chrysler, Dodge, Jeep Ram and Fiat dual rooftop dealership. Her combined experiences in HR Management, Telephone & Internet Communications, and understanding of the technical side of CRMs, in addition to her own car dealership experiences, give Dani a leg up in the organization processes involved to create and install BDC departments, and restructure Internet departments within car dealerships. Dani professionally seeks to work with car dealerships on the specific tasks of CRM Automation, BDC installation, BDC/Internet training, and Appreciation Marketing. Dani's future personal goals include travel to the crystal blue waters of Santorini, Greece, and acclaimed success as a consultant, trainer, and speaker on the circuit of Automotive Dealership Seminars, specializing in the topics related to Internet and BDC success. Dani is the author of "How to Create Customer Loyalty" (available on Amazon) and is currently working on her 2nd book (still untitled) targeting an audience of Car Dealership Owners, GMs, and Sales Managers.