Your CRM is an ATM – Are you making the deposits and reaping the withdrawls?
What if there was a way in which you could cut all or most of your advertising dollars (or redirect them to more important dealership areas) and STILL sell more cars than what is generated from the advertisements?
GREAT NEWS! There IS a way you can do this.
Now, I’m not going to suggest you cut all of those advertising dollars just yet, because the process to make these sales takes proper staffing, processes, and consistency. If any one of these points is missed, you will not be successful, and it takes some time to line everything up and have it running smoothly. The good news about the advertising you are spending as you prepare – it gives you a few more prospects to add to your new process.
What is this miraculous process? It’s called WORKING YOUR CRM.
Yes, that’s right. Every dealership has a CRM. It costs several THOUSAND dollars per month. Salespeople are told they SHOULD be adding prospect information into it, and your Internet leads are most likely delivered to the CRM system you have in place, but is EVERYONE in your dealership using this valuable tool?
YOUR CRM IS AN ATM — but only when everyone uses it and uses it correctly.
Ever hear the saying “Monkey See, Monkey Do”? Not to compare salespeople to monkeys, but the truth is no matter how many times your management tells the salespeople to use the CRM, if the management, themselves, are not adding notes to prospect and customer files, the salespeople will not be using your CRM.
Your CRM is a wealth of information, and when used properly, can sell cars and provide the statistics your dealership needs to sell MORE cars!
If you are not selling enough cars, look inward to your CRM.
If you are not sure how to USE your CRM, use the Contact tab at www.dealerqb.com to reach out and we will be more than happy to assist!