TXTNG 4 $$$ (Texting for Dollars!)

Your cell phone rings. You look at the number – it’s not familiar. Maybe they left a message, maybe not, but when was the last time you checked your voicemail?

New scenario: Your cell phone vibrates and buzzes. Text message. You look. Put the phone away. Look again. Send a response.

Seems off-topic, what do your cell phone habits have anything to do with Texting Basics?

Simple. Customers, prospects, and Internet leads respond to their cell phones the same way you react to yours!

How are your dealership leads handled? Is your Internet/BDC content to send an automated e-mail, and make a telephone call, leaving a message less than 100% of the time? Just like you, your prospects are less likely to respond than if you incorporate a texting process into your gameplan.

Calls and e-mails are not intended to sell the car, they are intended to progress the customer toward a showroom visit. Texts are a great tool to coax the prospect to a telephone connection, if not an appointment.

When texting, your real estate is VERY short – 160 characters or less! Remember, that includes punctuation, spaces, and correct spelling. Regardless of the prospect’s skill level, we are the professionals, and all of our communication, including text messages, must reflect that way. NO SLANG. NO TEXT TYPE. Especially in the first text message you send. We may have GR8 News! for our prospects, but we are going to save the “Can u come 2day or tmo” for our personal communications!

This is the point where I must mention there are certain legalities to be aware of when it comes to texting, no dealership wants to find themselves in a court room over a text message. Consult with your own attorneys for work arounds and loopholes.

What are your thoughts on this issue? Scroll down to LEAVE A REPLY!

If your dealership does not have an official texting process in place, we can provide the tools to help you get the texting ball started. Reach out to the author using the Contact tab at www.dealerqb.com.

Dani aka The Dealer Quarterback

Dani Zandel got her start in the auto dealership world on a rainy day in January, 1998. The rest is history, which includes jumping head first into running Internet Departments before CRMs became popular (using Yahoo! Mail)...before Internet Departments existed... before Internet leads arrived from any source other than the vehicle manufacture! Dang! This bio just aged Dani way too much! Since those early days, Dani has sold vehicles, trained in the F&I office, and excelled at Internet Lead Handling, while exploring other low-cost, high ROI opportunities to sell cars to the community. Some of Dani's accomplishments include Certificates of Completion for the F&I and Internet programs at College of Automotive Management, as well as the Human Resources program at Loyola Marymount University (extension). She has rank advanced as a representative of Send Out Cards, and believes every salesperson and every car dealership should consider the benefits of showing gratitude to car buying prospects and customers. Dani has had the joy and pleasure of working with great dealerships -- most recently training the BDC team at a prominent Los Angeles Cadillac dealership, and previously implementing a BDC from non-existence to operational success for a Toyota dealership, and before that, a Chrysler, Dodge, Jeep Ram and Fiat dual rooftop dealership. Her combined experiences in HR Management, Telephone & Internet Communications, and understanding of the technical side of CRMs, in addition to her own car dealership experiences, give Dani a leg up in the organization processes involved to create and install BDC departments, and restructure Internet departments within car dealerships. Dani professionally seeks to work with car dealerships on the specific tasks of CRM Automation, BDC installation, BDC/Internet training, and Appreciation Marketing. Dani's future personal goals include travel to the crystal blue waters of Santorini, Greece, and acclaimed success as a consultant, trainer, and speaker on the circuit of Automotive Dealership Seminars, specializing in the topics related to Internet and BDC success. Dani is the author of "How to Create Customer Loyalty" (available on Amazon) and is currently working on her 2nd book (still untitled) targeting an audience of Car Dealership Owners, GMs, and Sales Managers.